Engineers making fun of marketing people
This video is brilliant. It captures so well how engineers feel about marketing.
[youtube=http://www.youtube.com/watch?v=0hn-AU3KQRk]
For every marketing person who knows how to connect an audience with problems to a product with the benefits they need using a simple, compelling message, there are many who simply can’t. But that won’t prevent them from using words like marketecture and sounding hollow.
(Found via Steve Johnson‘s blog)
3 Responses to “Engineers making fun of marketing people”
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Pretty funny. It’s interesting how people with different backgrounds and interests perceive things differently. I have a multi-disciplinary background and have seen the intricacies of marketing, engineering, and other disciplines, and what I realized is that every job has its challenges.
I have tried to put together a Marketecture and it’s damn hard. The difference between engineering and marketing is not one of difficulty. They’re both challenging disciplines. The difference is that it’s easier to fake being a good marketer than being a good engineer.
“The difference is that it’s easier to fake being a good marketer than being a good engineer.”
Very good point!
Thanks for sharing.