Sam Aparicio

Confessions of a SAAS entrepreneur

How to construct your pitch


Watch me pitch Ringio in 60 seconds: Let’s start by saying that: English is my 3rd language I’m an introvert Before Ringio I spent 10 years in a windowless office writing specs…. not what you would call an accomplished communicator. So…. if I can do it, YOU can do it too! The basic structure of [...]

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Shared Vision


Team building is about creating a forward looking story of what you’re out to do, and you’re telling the story over and over, drilling it into each person’s heads, fleshing out their role in the story, until the team has a shared vision. Then you go out and model it in your behavior, and you remind people about it when conflict arises, or when things look dark, or when you deviate.

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Attention to detail: Eric Koefoot’s recipe for successful entrepreneurship


Eric Koefoot , serial DC entrepreneur and sales dynamo, sits on more company boards than what I can list here, and for a reason. He was chock full of advice for Fasttrac students this week. To me, it all boiled down to one simple premise: If you want your venture to succeed pay more attention to [...]

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4 Ideas to refine your target market


At Fasttrac we’re working on target market definition. Here are 4 ideas that were NOT in the book that will hopefully provoke a little bit of thinking: Build your target experimentally. Instead of pontificating on a Word doc about what your target market is, why don’t you go out and get 10 customers to pay [...]

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Duke Chung's fundraising story


Duke Chung, Co-Founder of Parature and a shining example of entrepreneurship in the DC tech scene dropped by FastTrac TechVenture (an entrepreneurship training program run by NVTC’s Entrepreneur Center) to share with us some stories about Parature and his experience with VCs. I thought I’d recap some of the key insights, as I found them [...]

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  • Sam Aparicio is an entrepreneur and COO of Ringio, a Virtual PBX solution for small businesses.
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