SEO 101
SEO is about learning to make websites highly compelling to visitors and easy to find for search engines. The golde rule of SEO is to write exceedingly interesting content. The rest are simple mechanics that you can learn in less than one hour.
Engineers making fun of marketing people
This video is brilliant. It captures so well how engineers feel about marketing. [youtube=http://www.youtube.com/watch?v=0hn-AU3KQRk] For every marketing person who knows how to connect an audience with problems to a product with the benefits they need using a simple, compelling message, there are many who simply can’t. But that won’t prevent them from using words like [...]
Provocation Selling: putting the fear of God into your customers
It’s probably fair to say that I know jack about sales. That has never stopped me, though, from being curious about how the pros do it. For me it was a big breakthrough to come into contact with Solution Selling at the micro level, and the Sales Learning Curve at the macro level. Recently I [...]
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