Sam Aparicio

Confessions of a SAAS entrepreneur

Consumer Internet vs SAAS approach to building a product


I had lunch with Danny Boice from Speek today. I had been wanting to meet him in person because he’s a smart guy pursuing an interesting idea in the voice space, and he’s doing it in Washington DC with his cofounder John. He brings a consumer internet mindset to a market, voice conferencing, in need [...]

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Competitive analysis template


Here’s a template to help you position your product (opens in Google Docs). Feel free to copy it and adapt. If you want to build a winning product, you have to articulate to all audiences involved why it’s better. More specifically, why it’s better than the competition in the areas that buyers value the most. This [...]

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4 Ideas to refine your target market


At Fasttrac we’re working on target market definition. Here are 4 ideas that were NOT in the book that will hopefully provoke a little bit of thinking: Build your target experimentally. Instead of pontificating on a Word doc about what your target market is, why don’t you go out and get 10 customers to pay [...]

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What is a "fug"?


Definition: fug [fuhg]  (n) 1. a very poorly thought out feature. 2. a bug so virtuous that it appears to some as a feature. Etymology: coined circa 2010. From the fusion of “feature” and “bug”

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The essence of Product Management


I just came back from vacation, it was a glorious week by the sea. I had the most fun sailing Lasers, which are small-sized sailboats. On days when the wind got strong, the feeling of skimming the surface of the water, the sun and the wind on your face, it was superb.  I have a [...]

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  • Sam Aparicio is an entrepreneur and CEO of Ringio, a Virtual PBX solution for small businesses.
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  • Recent posts

    • Challenges of accepting credit cards
    • Slaves to revenue
    • Consumer Internet vs SAAS approach to building a product
    • Inbound Marketing in 60 seconds
    • Risk taking pays off
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    • How I moved my blog from WordPress.com to EC2
    • Competitive analysis template
    • Challenges of accepting credit cards
    • Consumer Internet vs SAAS approach to building a product
    • 9 steps to design a mobile application
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    • Marketing & Financial SAAS Metrics for Startups
    • Risk taking pays off
    • The five dysfunctions of a team
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