Sam Aparicio

Confessions of a SAAS entrepreneur

Challenges of accepting credit cards


Let’s say you’re building a SAAS business that targets the SMB, or prosumers. You’ll want to be accepting credit card payments. If you do, eventually you’ll discover that there are significant challenges to overcome: Credit cards expire quicker than you think. On average, a credit card has a likely expiration date of 18 months or [...]

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Alpha, Beta, GA and other useless labels


Over the years I’ve seen dev teams poorly served by the use of release labels, such as: alpha, beta and GA. When these labels are introduced, they are normally in the context of some specific goals for the software in mind. The problem is that business people and technical people have a hard time understanding [...]

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The value of transparency for SAAS


Prove to me that you deserve to run my application! The basic assumption behind Software as a Service is that I, the vendor, am more proficient at running the system than you, the customer. So you give up control in exchange for a number of benefits. But giving up control, in life, takes trust. So [...]

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Contrarian view of 10 Saasy rules


Cheezhead blogger Martin Snyder wants to disagree with Byron Deeter’s Top 10 Laws for SaaS. I think he misses the main point: these rules are given from the perspective of an investor wanting to see a SAAS business succeed and not get bogged down with things that would encumber their growth and valuation, and from [...]

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10 Saas-y rules


Byron Deeter (venture dude), a Partner at Bessemer Ventures gives exceedingly good advice about focusing the strategy of a SAAS business in a recent artice at Sandhill.com Key business metrics are CMRR (Contracted Monthly Recurring Revenue) and Cash It takes $300k of CMRR to climb the Sales Learning Curve , stop at 3 sales reps [...]

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  • Sam Aparicio is an entrepreneur and CEO of Ringio, a Virtual PBX solution for small businesses.
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    • Challenges of accepting credit cards
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