Every 2-3 years I sit down and put my thoughts down about the industry I’m part of. I do it primarily to crystalize what I’ve learnt, and what I believe in. In 2006 I wrote about the unmet needs of SMBs in the communications space and that thinking eventually led to Ringio. In 2008 I focused on how the long tail of voice applications could become a Plan B for Telecom. Today I look at what telecom companies could do to improve their future.
What do you call an organization that knows who I am, where I am, who I talk to, what I buy, what I like and how I spend my time? No, you silly, not the CIA. I’m talking about my telecom provider!
What industry other than telecom has the ability to reach almost 100% of the population with its products, services and marketing, transact with that population wherever they are, and do it reliably and cost effectively?
Yet, despite all these unique advantages, telcos are playing defense when it comes to many of their products, and are seeing global Internet giants emerge as formidable competitors.